Get a Mac – Vista Vs Mac – Security Full List of the North American Ads for the Campaign The song in the commercial is titled “Having Trouble Sneezing”, which was composed by Mark Mothersbaugh. The Get a Mac campaign received the Grand Effie Award in 2007. The campaign also coincided with a change of signage and employee apparel at Apple retail stores, detailing reasons to switch to Macs. Apple’s former CEO, Steve Jobs, introduced the campaign during a shareholders’ meeting the week before the campaign started. The Get a Mac campaign is the successor to the Switch ads that were first broadcast in 2002. Both the British and Japanese campaigns also featured several original ads, which have neither be shown nor imitated in the American campaign. Although a few of the British and Japanese advertisements originated in the American campaign, they are slightly altered to suit local sensibilities and traditions. The Japanese campaign featured the comedic duo Rahmens. In the UK, the campaign stars comedic duo Robert Webb as Mac, and David Mitchell as PC. At least two dozen of them were dubbed into Italian, Spanish, French, and German. The American advertisements also aired in Canada, Australia, and New Zealand. The original advertisements star a young actor, Justin Long, as the Mac, while the PC was played by author and humorist, John Hodgman.
The earlier commercials involved a general comparison of Macs and PCs, whereas Apple decided to focus the later ones mainly on Windows Vista and, later still, Windows 7. The PC was presented as very formal and polite, but uninteresting and overly concerned with work, and even being frustrated by the more laid-back Mac’s abilities. The PC actor had a look that vaguely resembled Bill Gates (for the American market).īoth actors then briefly discussed the capabilities and attributes of Mac and PC. A young, smart-looking, casually dressed man introduced himself as a Mac with the words, “Hello, I’m a Mac!” Another man, dressed in a suit, replied that he was a Windows personal computer by saying, “And I’m a PC.” Both stood against a minimalist all-white background. The advertisements used in the campaign have become very easily recognizable by the public, because each advertisement followed a standard simple template. The ads were shown in the United States, Canada, Australia, New Zealand, the United Kingdom, and Japan. The ads were created by TBWA\Media Arts Lab, which was the company’s advertising agency. (The company later changed its name to just Apple, Inc.) The ad ran for three years, from 2006 to 2009. The famous Get a Mac campaign was a widely broadcast television advertising campaign, launched by Apple Computer Inc. This amazing parody using South Park-ified versions of the original ad has racked up a whopping 20 million YouTube views. It was created as the final project for a multimedia production class by students at California State University Northridge. PC commercials, with the characters from South Park. The following video is a parody of the Mac vs.
Tutorial on How to Create Your Own South Park Video Video uploaded by Angus Lo on December 9, 2012. Get a Mac Complete 66 Mac vs PC ads + Mac & PC WWDC Intro + Siri Intro